The inflexibility of the male domain “sports, beer and gambling” has an ambitious competence: 12 of the main female employees of an international online gambling site have decided to cause commotion. A calendar with sexy photos of businesswomen and provocative cartoon characters will make the city talk about them.
The company has mainly women in its staff, who are not only responsible for the decisions of strategies, operations and business, but are also looking for a different approach to face clients. “We are moving forward openly and aggressively to show the clients that their bets and gaining will be administrated and paid professionally. We answer personally and are not shy to show our face to the public. We are virtual and real, competent and sensual”, said the founder of the company and former model Yara Wortmann.
A high quality, black and white, limited edition of a 2007 calendar presents the attractive businesswomen and their different responsibilities in the company. The clients have 12 months to get to know the “female power” and to be updated about the sports events and poker tournaments.
The company that has women in the leadership positions also creates their virtual alter egos: the cartoon character Bet Babe is seducing clients to bet in sports and play poker. Different Babes represent the different sports and promotions.
The inflexibility of the male domain “sports, beer and gambling” has an ambitious competence: 12 of the main female employees of an international online gambling site have decided to cause commotion. A calendar with sexy photos of businesswomen and provocative cartoon characters will make the city talk about them.